Some of them are painfully out of tune, but it’s for a good cause

Ignited, a high-tech advertising agency with offices in Los Angeles and New York, has come up with a clever holiday promotion. It will donate 5 cents (up to $2,500) to the Los Angeles Mission every time this YouTube video is viewed.

As of Friday morning, it had raised $1,282.55.

Ignited’s clients include NBC, Sony and the NFL, but not — so far –Apple AAPL .

Via Brian S Hall.