An excerpt from a pre-Macintosh presentation in which he formulates a favorite analogy
Apple AAPL had recently taken out a two-page ad in Scientific American that quoted Jobs comparing personal computers to “bicycles for the mind,” and Holt in 1981 issued an edict that all references to Macintosh should henceforth be changed to Bicycle.
An early reference to the bicycle analogy showed up this week in a Steve Jobs presentation circa 1980. The full 22-minute video was donated to the Computer Museum by Regis McKenna and can be seen here.
In the one-minute excerpt below, Jobs — looking like the computer pirate he fashioned himself to be — begins to make the analogy, but doesn’t quite drive it home.
The analogy lives on as the logo for the Apple University Consortium: