Amazon, Apple and Verizon join the Black Friday ad wars


Philip Elmer-DeWitt is a senior editor at Fortune.

Three new TV spots in advance of the holiday selling season

Following a pair of exceptionally well-produced spots from Samsung -- one tasteful, one clever -- pushing their newest Google (goog) Android phones, we have three fresh TV ads from Amazon (amzn), Apple (aapl) and Verizon (vz). The latter doesn't seem to have gotten the memo that this season's fashion on Madison Avenue is the soft sell.

Amazon's Kindle Fire:

http://youtu.be/opnJA3FoCis

Apple's iPad 2

http://youtu.be/Gs3a8NDPPl4

Motorola's Droid Razr

http://youtu.be/fWHL8HfN1tM

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