Three new TV spots in advance of the holiday selling season

Following a pair of exceptionally well-produced spots from Samsung — one tasteful, one clever — pushing their newest Google GOOG Android phones, we have three fresh TV ads from Amazon AMZN , Apple AAPL and Verizon VZ . The latter doesn’t seem to have gotten the memo that this season’s fashion on Madison Avenue is the soft sell.

Amazon’s Kindle Fire:

Apple’s iPad 2

Motorola’s Droid Razr