Your next job: Head of digital strategy by Tom Ziegler @FortuneMagazine November 15, 2011, 10:50 AM EST E-mail Tweet Facebook Google Plus Linkedin Share icons FORTUNE — Why it’s hot: Simply having a Facebook and Google GOOG ad plan is not enough. Now the digital strategy leader must find, manage, and champion what’s new — before everyone else does. What you’ll do: You’ll have to truly integrate digital into your company. That means influence on the business side and an obsession with the future. Then you must help your colleagues understand — and use — what’s new. What you need: A digital background is key. Consulting skills can help with the C-suite, and analyzing pitches with a VC’s eye is a plus. A communications background can help you advocate. What it pays: $200,000 – $250,000 base pay Who’s hiring them: CVS Caremark CVS , TD Bank Group TD , Disney Interactive DIS , Capital One COF . – Alex Konrad This article is from the November 21, 2011 issue of Fortune.