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Survey: 26% of likely Fire buyers delaying iPad purchase

Pent-up demand for the new Kindle is even stronger than for the iPad 2 

In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings:

  • 5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (amzn) new Kindle Fire, exceeding the 4% who said they were very likely to buy the original iPad in 2010.
  • 26% of those 5% said they would delay or put on hold the purchase of a new iPad.

"Sustained Fire uptake and ‘buzz,’" writes Abramsky, "will depend on consumer/reviewer reactions to Fire’s user experience."

In a separate note, Rodman & Renshaw's Ashok Kuman repeats rumors that Apple (aapl) may have scaled back iPad production by 1 to 2 million units "due to moderating sell-through."

Below: Comparing pent-up demand for the Fire and the iPad.



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