By Dan Primack
November 9, 2011

* Rate this: Yelp picks bankers for $2 billion IPO

* Interloper: Why investors should be terrified of certainty

* Seriously: Oil industry to employ ‘psy ops’ against fracking opponents

* Morning Call: U.S. futures point lower, London falls earlyEuropean shares sag on Italy fears and the Nikkei climbs more than 1%.

* Ego trip: John Thain edition

* Carl Richards: How a financial pro lost his house

* Did Zuckerberg ghost-write this? Why Google+ is dead

* Fred Wilson: What exactly is a lead investor?

* Robert Reich: The corporate pledge of allegience

* Peter Orszag (Princeton 1991): Winds of change blow away value of a college degree

* ISDA slams Gretchen Morgenson for confusing derivatives and repos, while Matt Levine defends.

* Tweet of the Day @sacca Dance like no one’s watching. Sing like no one’s listening. Tweet like no algorithm is coldly deciding your social worth.

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