Today in Tech: Netflix’s comeback strategy by JP Mangalindan @FortuneMagazine October 26, 2011, 7:38 AM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons Fortune’s curated selection of newsworthy tech stories from the last 24 hours. Sign up to get the round-up delivered to you every day. * Netflix NFLX CEO Reed Hastings published a letter to shareholders earlier this week that (vaguely) explains how his company plans to rally after months of strategic missteps. “We don’t have to ‘beat’ Starz or other networks to succeed,” he wrote. “We won’t have every movie or TV series; but we do provide enough value that consumers also want to subscribe to Netflix.” (All Things D) * Amazon AMZN reported its third quarter earnings yesterday, missing Wall Street expectations: revenues climbed 44% to nearly $10.9 billion, but net income dropped 73% from $231 million the same time last year to $63 million. As a result, the company’s shares dipped 4.4%. *It wasn’t all bad news for Amazon, however. CEO Jeff Bezos said in a statement that healthy pre-orders of its Android-based Kindle Fire tablet are spurring the company to produce “millions more” than originally planned. According to some estimates, as many as five million of the tablets could be sold by the end of the year. (BetaNews, Business Insider, VentureBeat) * Later today, Nokia CEO Stephen Elop will kick off Nokia World, a two-day event highlighting company’s long-term strategy and several new Windows-based phones. (Maybe these.) (WinRumors) * The kooky Taiwanese animators over at NMA produced yet another short visual masterpiece, this time of Walter Isaacson’s Steve Jobs biography. Obviously, take the whole thing with a grain of salt. (NMA) * Meanwhile, super angel Ron Conway, Google VP Marissa Mayer, Twitter co-founder Biz Stone, will.i.am, MC Hammer — yep, MC Hammer — and others put together this priceless viral video endorsing San Francisco mayoral candidate Ed Lee. (TechCrunch) Don’t miss the latest tech news. Sign up now to get Today in Tech emailed each and every morning.