Why Conan O’Brien loves to lampoon Apple (video)


Philip Elmer-DeWitt is a senior editor at Fortune.

Ripe target, easy to spoof, smack in the middle of his demographic sweet spot

The Conan O'Brian Show Thursday night aired yet another mock Apple (aapl) video -- its fourth this year, by our count. (See here, here and here.)

This one picks up where news stories about the lost iPhone 5 left off, with Cupertino's crack engineers devising ever more fiendish punishments for whomever took the secret prototype. (Tag line: "You have no idea who you’re messing with.")

Why does TeamCoco keep doing this?

First, I assume, because it's good comedy. The story of the iPhone that walked out of a tequila bar is intrinsically funny. Also, there's a pomposity to those Apple videos -- the form that's being spoofed here -- that's asking to be punctured. But most of all, the demographic that buys iPads and iPhones and follows Apple news is a perfect fit for Conan's Twitter-driven comeback: young, hip, well-heeled and wired.

Conan's spoofs are not without their clout. Plenty of Final Cut Pro users protested the release of Final Cut Pro X (and the withdrawal of its predecessor), but none so effectively as the post-production crew of the Conan O'Brian Show. Last week, two months after that video aired, Apple started quietly selling Final Cut Pro again.

Below the fold: The iPhone 5 torture video.

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Via Forbes's Brian Caufield.

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