Today in Tech: Inside Match.com by JP Mangalindan @FortuneMagazine August 1, 2011, 7:55 AM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Fortune’s curated selection of the weekend’s most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day. “I think anonymity on the Internet has to go away. People behave a lot better when they have their real names down. … I think people hide behind anonymity, and they feel like they can say whatever they want behind closed doors.” — Facebook marketing director Randi Zuckerberg (Huffington Post) * An inside look at Match.com and how the dating service continually tweaks its coding to serve up better matches to its some 1.8 million paid subscribers. (Financial Times) * Nick Eaton over at Seattle Pi figures Microsoft’s Windows Phone pulled in $613 million at most during the company’s 2011 fiscal year. (To compare, the Xbox 360 platform, part of the same division as Windows Phone, accounted for $8.1 billion.) (Seattle Pi) * Can Microsoft make you “Bing“? How the software giant is spending billions to improve it search engine venture. (The New York Times) * Are skyrocketing valuations and PR controversies (see: Airbnb) annihilating human decency? (USA Today and TechCrunch) * Part one of The Next Web’s New York City-focused “Where are they now?” series takes a look at iVillage co-founder Robert Levitan. (The Next Web) Don’t miss the latest tech news. Sign up now to get Today in Tech emailed to you each and every morning.