Today in Tech: Spotify launches today! by JP Mangalindan @FortuneMagazine July 14, 2011, 7:03 AM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Fortune’s curated selection of the day’s most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day. * After two-and-a-half years of waiting and speculation, Spotify will launch in the U.S. later this morning at 8 AM EST. The streaming music service from CEO and co-founder Daniel Ek will offer an invite-only free, ad-supported service, a $4.99 ad-free option, and a $9.99 version including mobile access. (This is my next) * A fascinating inside look at why BlackBerry-maker Research in Motion is flailing in the mobile market. Among the revelations culled from ex-RIM executives: the company has reportedly never had a three-year product roadmap, and co-CEOs Jim Balsillie and Mike Lazaridis have drifted apart. (Boy Genius Report) * The real reason Netflix raised its price plans by 60% isn’t because the company wants to make more money, it’s because the company wants users to stop using DVDs. (All Things D) * PayPal announced the company’s first Near Field Communications (NFC) service for Android, which will allow users to transfer funds to one another simply by opening up a homescreen widget and holding their phones together until they vibrate. Right now the only NFC-equipped Android phone is the Nexus S, but that situation should change later this year. (PayPal via TechCrunch) * Why mobile users should kiss cheap mobile data good-bye.. (Fortune) * How Google + will revolutionize the way people and brands share content. (Ad Age Digital) * Zynga, Hulu, and GoDaddy: Where 15 of the strangest tech company names came from. (Business Insider) Don’t miss the latest tech news. Sign up now to get Today in Tech emailed to you each and every morning .