Those TV spots are No. 1 in Jon Friedman’s list of ways the phone can regain its “swagger”
You might think that Apple (AAPL) would know best how to promote its own products.
You would be wrong, according to Jon Friedman, the media columnist for Dow Jones’ (NWS) MediaWatch. His Monday offering starts with the premise that the iPhone has lost its “swagger,” and then helpfully offers seven ways the company can regain it, starting with “Improve the advertising campaign.”
As an AT&T (T) customer, I hear you, Jon, about the service. But a phone so lacking in swagger than hoodlums are thrilled to snatch them out of users’ hands? Hmm.
In any event, Apple has offered a timely opportunity for you to judge for yourself. It aired two new iPhone ads Sunday night — one featuring the iPhone 4’s AirPlay feature and the other FaceTime — which I’ve posted below the fold.
For the rest of Friedman’s advice to Steve Jobs, click here.
As of noon Monday, for what it’s worth, the first ad had received 418 likes and 36 dislikes on YouTube. The second, 412 likes and 34 dislikes.