New iPad ad: Watch a newspaper, see a phone call by Philip Elmer-DeWitt @FortuneMagazine June 18, 2011, 2:54 PM EST E-mail Tweet Facebook Google Plus Linkedin Share icons Apple’s latest TV ad pitches the iPad as a synesthesia machine Source: Apple Inc. Synesthesia, according to my computer’s dictionary, is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway. That, according to the Apple AAPL ad that debuted on primetime TV Friday night, is what the iPad does. The copy: “Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there’s this.” Via MacRumors. YouTube version below the fold.