New iPad ad: Watch a newspaper, see a phone call


Philip Elmer-DeWitt is a senior editor at Fortune.

Apple's latest TV ad pitches the iPad as a synesthesia machine

Synesthesia, according to my computer's dictionary, is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.

That, according to the Apple (aapl) ad that debuted on primetime TV Friday night, is what the iPad does.

The copy:

"Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.  Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there's this."

Via MacRumors. YouTube version below the fold.

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