The unpublished book is already climbing fast on Amazon’s best-seller lists
Talk about stoking the fires of publicity.
Word that Steve Jobs had agreed to cooperate with Walter Isaacson, a former managing editor of Time Magazine (and my former boss), on an authorized biography first leaked out 16 months ago. (See The man who won Steve Jobs’ trust.)
Two months ago, Simon & Schuster announced that the book, which Isaacson started working on in 2009, would go on sale in early 2012.
Now, with journalists flying to San Francisco from all over the world to hear Jobs deliver the keynote address Monday at Apple’s (AAPL) Worldwide Developers Conference, Amazon has listed
iSteve: The Book of Jobs
as available for pre-order (and two-day shipping) nearly eight months before its official pubdate of March 6, 2012. Cost: $19.80, $10.20 (34%) off the $30 list price. Kindle edition: $14.99.
The play for publicity seems to be working. By Sunday afternoon, the unpublished work was already …
- #47 in Books (Click here to watch its progress)
- #1 in Books > Biographies & Memoirs > Professionals & Academics > Business
- #1 in Books > Business & Investing > Biography & History
- #1 in Books > Science > Technology
Below: Amazon’s book blurb.
Via: Cult of Mac.