Now, just 10 days later, rival VC firm Venrock has announced that Campise will join its New York office as a vice president. Talk about a quick flip.
Here is how Campise (@marissa) explained the move, via telephone:
Venrock, on the other hand, follows a more traditional VC model. It obviously IPO all of its portfolio companies or sell them for a billion dollars, but initial expectations are much greater. Part of that, of course, is that Venrock’s current fund size is around 3x that of Greycroft’s.
Campise adds that her Greycroft promotion actually “happened a while ago,” but wasn’t announced until some of the other moves — including the hiring of new venture partners — were finalized. She also says that she hopes to co-invest with Greycroft in the future.