A comScore survey of iPad owners finds some surprises in their pockets
“Though it’s frequently assumed that the Apple user base is composed of dedicated Apple ‘fanboys’,” writes comScore’ Mark Donovan, using a term demeaning to Apple AAPL users of both sexes, “there’s not a tremendous amount of overlapping mobile device access among these users.”
That second part takes some unpacking, but its meaning is a little clearer in the spreadsheet at right, released Tuesday as part of comScore‘s ongoing MobileLens survey series.
Although 27.3% of iPad owners use other Apple products, according to comScore, nearly three out of four do not. Owners of Research in Motion RIMM BlackBerrys are the next most represented demographic, at 17.5%. But other smartphones are even more disproportionally represented among iPad owners. LG, for example, has only 3.6% of the U.S. smartphone market, according to comScore, but Americans who carry them represent 12.1% of iPad owners.
The report’s other major finding is less surprising: When comScore combined owners of all three mobile iOS devices — iPads, iPhones and iPod touches — they outnumbered owners of phones and tablets running Google’s GOOG Android devices 37.9 million to 23.8 million. In other words, the iOS market is 59% larger than the Android market, at least in the U.S. A report on the European market is due out in a few days.
Below: comScore’s market share chart. The full press release is available here.
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