That nearest competitor is now AOL, which is one-third its size.
Back of napkin math shows that 82% of U.S. online video viewers watch Google/YouTube and more than a third of the almost 6 billion viewing sessions are Google’s.
YouTube also blows away everyone, including Hulu, in terms of minutes watched per user and accounts for a third of all video measured by time watched.
But it may even be more lopsided than that.
Interestingly, No. 2 AOL (AOL) recently signed a five year deal with Google that included licensing its video technology. Also, VEVO has a huge content sharing deal with YouTube in place. Most of Vevo’s videos are actually watched on YouTube.
Unfortunately, it isn’t certain how comScore takes these joint ventures into consideration but either way, it show’s Google’s influence is even stronger than the big numbers it puts up.
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