Its acquisition of Next New Network is just the start.
Google (GOOG) has always cut a pretty clear line between “organizing the world’s information” and creating it. However, a recent significnt purchase of Next New Network and a report by the Wall Street Journal today seem to indicate that Google is now forging ahead in creating its own content.
That seems pretty in line with what Next New Network did before they were acquired.
This is a risky move for Google/YouTube, especially in light of the regulatory/monopoly/competition buzz around the company right now. When Google was only organizing and hosting video content, it was harder to show that it was playing favorites. Now with its own content, its distribution strength will be criticized again, in yet another sphere of influence.
In fact, it sometimes seems like Google is trying to get itself in as much trouble as possible.
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