Google’s +1 is a Buzzkill

Mar 30, 2011

The new service will continue where Buzz left off.

Google (goog) today released the '+1' Social product that has been rumored for many months.  While it isn't a Facebook competitor, it will offer a way for Google to populate the Internet with its own 'like' buttons, the way Facebook and Twitter have.

Until now, that focus has belonged to Buzz, which coincidentally was in the news today.  Google settled with the FTC over Google's privacy violations during launch.  I don't think Buzz will be around much longer, and after its disastrous start, it probably should be laid to rest.

Here's what +1 looks like in a search result:

Initially, +1 buttons will only be on Google's searches, taking over for the 'favorite' stars (

).  At the moment, users will still see stars which now aren't editable.

Google is also putting +1 buttons on ads which, with Google's social graph, should help Google show its users more relevant ads.

Video below:<!-- more -->

To enable +1 on your Google account, head here.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions