AT&T lets T-Mobile bygones be bygones

Mar 20, 2011

Dan Primack was a senior editor at Fortune from 2010 to 2016. He was also the author of Term Sheet, Fortune's daily newsletter about deals and dealmakers.

AT&T (t) today announced plans to buy T-Mobile from Deutsche Telekom, in a $39 billion cash and stock deal that will create the nation's largest mobile carrier (by a significant margin).

I guess it also means that T-Mobile will have to change up its recent ad strategy, which has used the old Mac vs. PC framework to disparage AT&T's service. Here's a couple for posterity:

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions