Search

The white iPhone 4, in 94 characters

How one Twitter post launched a flood of free publicity for Apple

He's no Steve Jobs -- that's for sure -- but Apple (aapl) senior vice president Phil Schiller may have set a personal record for how much marketing buzz he can generate per ASCII character.

Responding to a request on Twitter, he let slip that the long-delayed white iPhone 4 will be available this spring.

By Monday morning his 94-character (including spaces) reply had generated more than four dozen news stories and blog posts and was one of the lead items on Techmeme, a closely watched tech news aggregator.

That's nothing compared with what Schiller's boss can do with a single e-mail, but pretty good bang for the buck nonetheless.

Also on Fortune.com:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions