Android Market’s new competition will get a big name game at its opening.
Rovio has distributed an incredible 30 million copies of ad-supported Angry Birds in the Android Market to date. But Rovio is turning to the Amazon AMZN Appstore for their new paid application, Amazon Rio. The decision is an interesting one and should also serve as a wake up call for Google’s Android Market.
There have been concerns among paid app vendors that Google GOOG doesn’t do enough to prevent piracy on its Android Market games. Most Android phones can “sideload” applications without the need to jailbreak. Therefore, pirated apps can be distributed as easy as pirated PC software. Additionally, Google has been charged with focusing too much on the advertising model for app revenues rather than a paid application model.
Perhaps that is where Amazon comes in. Amazon will be offering a more curated and locked down store model where it will even control pricing. It isn’t immediately obvious what protections Amazon will put in place.
The Amazon Appstore is expected to launch in the coming month but today’s news seems to indicate that a launch could come much sooner.