He's not sleeping. He's not eating. He's not even sleep-eating.

By Philip Elmer-DeWitt
March 8, 2011

Stephen Colbert capped his Grammy monologue last year by reaching under his suit jacket and pulling out an iPad — four days after Steve Jobs unveiled it and two months before it went on sale.

It was, as we wrote at the time, a triumph of product placement.

This year Colbert isn’t getting any special treatment from Apple AAPL . At least not yet. He gave it his best shot in the opening of Monday’s Colbert Report.

You can see the bit on Comedy Central’s website, or below.

Via Business Insider.

Follow Philip Elmer-DeWitt on Twitter @philiped.


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