Video: Conan O’Brien spoofs Jony Ive


Philip Elmer-DeWitt is a senior editor at Fortune.

Apple's slick promotional videos have become a ripe target for mockery

Nobody can match the quality of the work coming out of Jonathan Ive's industrial design shop, but his soft-spoken commentaries in Apple's (aapl) promotional videos are becoming a cliché.

That makes them a ripe target for parody, and on Thursday night Conan O'Brien gave it his best shot.

TBS has posted a short version. A longer version, including O'Brien's finger-wriggling imitation of an Apple nerd, is posted below the fold. It's funnier if you watch the original first. You can get that  here.

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Via TechCrunch.

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