Apple is Fortune’s ‘most admired’

Updated: Mar 03, 2011 3:05 PM UTC

Steve Jobs' company takes top honors for the fourth year in a row

Pay no attention to that logo behind the ripped-open shirt on the cover of Fortune's current issue.

The magazine's most-admired company -- for the fourth year in a row -- is Apple (aapl), not IBM (ibm).

"The company's blistering pace of new product releases," writes Shelley DuBois, "has continued to set the bar high for tech companies across the board."

And that was printed before the iPad 2 was unveiled.

You can see her write-up here. The list of 50 most-admireds, which includes No. 2 Google (goog) and No. 9 Microsoft (msft), is here.

IBM, despite its cover billing, came in No. 12.

Also on Fortune.com:

[Follow Philip Elmer-DeWitt on Twitter @philiped]