Surprisingly, content farm Demand Media sites like eHow stand to benefit from the changes.
Last week Google (GOOG) changed its algorithm in an attempt to rid itself of spammy search results. According to Google’s post on the matter almost 12% of all searches would be affected by the change.
So how did Demand Media(DMD) sites like eHow fare? According to results from Sistrix, eHow didn’t get hit at all. Furthermore, many of its content farm competitors, like Mahalo, did get hit, meaning that Demand may actually benefit from Google’s changes.
Good news for Demand but maybe a little a bit disappointing for those who expected a wholesale removal of lower quality content.
More on Fortune:
- Facebook’s #3 advertiser is Microsoft search hijacking page
- Is Google really interested in ridding its results of spam?