An algorithm change in Google’s search will affect almost 12% of searches by cutting out low quality content, or “content farms”.
On the Google Blog and simultaneously expanded upon by Danny Sullivan, Google GOOG engineers Matt Cutts and Amit Singhal reported that the company has made significant changes to its search algorithm which would change almost 12% of its results.
There has been an extraordinary amount of complaining of late about Google’s search engine results and its inability to weed out content farms and content scrapers from its results. Google released a small change a few weeks ago but today’s change seems directly aimed at cleaning the search results that yield low quality content.
Google has been on a mission to clean up its reputation lately. Just yesterday, it penalized Overstock for manipulating students into writing SEO-friendly links on their school websites. And before that, J.C. Penney got the ban hammer for hiring a shady SEO firm that apparently bought links.
Google also recently unveiled a personal blocklist that allows users to block content from their search results as they see fit. Google said that it might use the results of the personal search filtering in future products, though those results weren’t used in this algorithm change.
It’s not immediately clear how the algorithm change will affect content companies like Demand Media DMD who rely on Google for much of their traffic.
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