Growing developer unrest draws a clarification — of sorts — from Steve Jobs
When it looked like Apple’s AAPL new subscription model was aimed at magazine publishers in New York City, nobody west of the Hudson River seemed to mind.
That changed almost overnight when someone in Cupertino rejected an app for the iPhone and iPad submitted by Readability, a Web service developed in conjunction with Instapaper that offers reformatted articles — stripped of ads and other distractions — and shares its revenue with the authors and publishers.
“We believe that your new policy smacks of greed,” wrote Rich Ziade, Readability’s creator, in an open letter to Apple that was quickly seconded in a blog post by Instapaper’s Marco Arment, a writer and developer whose opinion carries a lot of weight in the Apple community.
The shifting tide was succinctly captured Monday by Cult of Mac’s Pete Mortensen in a piece entitled “App Store Subscription Plan Demolishes the Appeal of iOS“:
Perhaps it was talk like that that elicited a response to a MacRumors reader from what appeared to be Steve Jobs’ iPhone:
SaaS is an acronym for Software as a Service, typically a program that resides behind a firewall and offers some kind of useful service, either “pay as you go” or by subscription.
The problem with Jobs’ clarification — assuming it came from him — is that the rule in the App Store Review Guidelines that caused Readability to be rejected doesn’t offer the flexibility he claims:
It’s likely that nobody at Apple really knows how many of the 350,000-plus iPhone and iPad programs in their App Store run afoul of Rule 11.2. It could be hundreds. It could be tens of thousands.
“Since there are so many gray areas,” wrote Arment, “and it’s very far-reaching, this is going to be a difficult policy to enforce consistently.”
Arment rejects the arguments that most critics have raised against Apple’s new policy — that the 30% fee is too much, that third parties can’t afford it or that Apple has nor right to impose it (he leaves antitrust concerns aside — for now).
But one argument that Apple should care about, he concludes, is that “this policy will prevent many potentially great apps, from many large and small publishers, from being created on iOS at all.”
Also on Fortune.com:
- Steve Jobs to pubs: Our way or highway
- Does Apple have a monopoly?
- Could Apple lose an antitrust case?
- Apple’s spurned lovers
[Follow Philip Elmer-DeWitt on Twitter @philiped]