It is pretty incredible when search result fighting goes mainstream..

Colbert incredibly reported to its nation of young people that there was a search engine war a-brewing.

Vodpod videos no longer available.

This is probably exactly the type of publicity Google GOOG was after when they launched their attack.  Most people won’t follow this closely and see the ins and out between the two companies.  The takaway for 90% of the population will be Microsoft MSFT copies Google’s results.  Well played Google.

More on Fortune.com