Matt Cutts, who heads the webspam team at Google (GOOG), today announced a change to Google’s search algorithm which aims to improve results and reward sites which contribute original content to the Internet. Sites that scrape or copy other sites’ content will be demoted.
From the post, it sounds like the change is a small one but, if successful in meeting its objectives, could be followed by more significant changes:
One of the larger benefactors of Google’s search is Demand Media DMD which detractors claim produces low quality content, the type Google could be after in this algorithm change. Demand went public this week and was valued at more than the New York Times. However, since the IPO, the stock has been dropping steadily and today’s news from Google won’t help.
Thanks to keyboardCat for the imagery.