1.75 billion Facebook ad impressions were purchased by the Microsoft proxy.
In a post called “Facebook Books $1.86B in Advertising; Muscles In on Google Turf,” Adage details Facebook’s growing advertising pool. Here’s a chart of social networking’s biggest ad sources. Obviously, Facebook is most of that.
Two notables stand out…
While Google (GOOG) advertising its Chrome web browser on Facebook is an interesting play, Make-my-Baby.com is even more interesting. As Googler Matt Cutts points out, Make-My-Baby.com is a spyware company that has gone from selling cell phone owners auto-recurring fees of $10-$20 each month, to peddling software that sets homepage and default search on browsers to Microsoft’s Bing. ReadwriteWeb goes further:
At best, Facebook is showing billions (literally) of spyware ads that trick users into installing browser-hijacking software.
Microsoft (MSFT) issued this response:
It is surprising to me that enough users install this affiliate program for it to be successful. Buying millions of “ads” on Facebook seems to speak for itself.