Apple tops Amazon’s ‘most-gifted’ lists


Philip Elmer-DeWitt is a senior editor at Fortune.

Cupertino scores a clean sweep in tablets, laptops, desktops and portable music players

It looks like another Apple (aapl) Christmas on Amazon.com.

As of Dec. 25, its products topped the most-gifted items in all the categories in which it competed except television and video products (where Roku reigned supreme).

There were some discrepancies, however, between what people wished for and what was purchased for them.

Apple TV, for example, was the No. 1 "Most Wished For" product in TV and video and Roku No. 2.

And although Macs were the top four most-wished for desktop computers, they took only the top two spots in the Most Gifted and Bestseller lists.

The Kindle e-reader still tops Amazon's (aapl) Bestseller in Electronics (all categories) list, as it has all holiday season.

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