The role would allow Google to pull in more deals while battling Netflix for rights to distribute content online.
Paid Content is reporting that Paramount’s Malik Ducard is heading over to Google (GOOG) to help with its content acquisition group. At Paramount, Ducard’s title was Senior Vice President, Digital Distribution – The Americas. The description of his role over at Paramount is as follows:
Whether or not pulling executives from companies they wish to woo is a good strategy for Google has yet to be determined.
So what’s the plan?
Other possible roles for Ducard include intermediary between the studios and Google on getting content available for GoogleTV. GoogleTV has been blocked by all four major broadcast networks and is having problems finding interesting content for its viewers.