Why the Nexus S matters by Seth Weintraub @FortuneMagazine December 15, 2010, 6:31 PM EDT E-mail Tweet Facebook Google Plus Linkedin Share icons The hardware has only minor upgrades from phones released six months ago. The key is the untouched software. Nexus S from Google There are two major hardware advancements in the new Samsung Nexus S Google Phone. One is the Near Field Communication chip inside, which, at the moment, allows you to scan tags that are around town to get more information about the venue. My local UPS store has one and I scanned the tag there. I was told the same information that I would have got had I used GPS and picked out my location from Maps. NFC will be a big deal when people can use phones as credit cards and EZ Passes. At the moment, it is nearly useless except as a neat trick. Speaking of neat, the other improvement to the Nexus S over Galaxy S phones is the slightly curved glass front panel, called the “Contour Display.” It feels a bit better when making calls and it is quite nice to show off (and might prevent breakage from some falls) but, overall, it doesn’t affect much. But really, these two things aren’t why you would purchase a Nexus S. So why not just get a very similar T-Mobile Vibrant that was released this summer? The Nexus S is about defining the pure Google experience and keeping the carriers and manufacturers honest… Let’s face it. The carriers have messed up Android pretty badly. Even some of the handset manufacturers have taken their toll on the Android experience. Every overlay, be it TouchWiz from Samsung, Blur from Motorola, Sense from HTC or anything that LG, Sony or Dell do with their devices usually takes away more than it adds. There are some helpful additions — Samsung’s TouchWiz adds a nice button array to the notification drawer, Sense adds helpful camera utilities, Motorola’s MOT Blur is just downright awful — but overall they distract from the experience and from getting things done. If you don’t believe that the manufacturers are messing up their own devices, take a look at the flagship products across all the manufacturers. The flagship Motorola phones are the Droids, which have relatively little Blur on them. The best HTC phones: the Nexus One, Droid Incredible, HTC EVO and T-Mobile G2 are all relatively light on Sense or don’t have it at all. And, like I said earlier, the new Nexus S is king of the Samsung phones mostly because it is stock Android. look away! Verizon's Fascinate with Bing If the manufacturers are complicit in diluting the Android experience, the carriers are the executioners. All four major U.S. carriers try to supplant Google’s own services with their own inferior pay services, especially in mapping. T-Mobile’s MyTouch 4G removes Google’s Voice Actions search button and replaces it with their own “answer” button that uses a different, inferior technology. Sprint S puts an overlay system on some of their phones, slowing down the OS. Verizon VZ is, by far, the worst, removing Google’s search functionality on some of their phones and replacing it with Microsoft’s (MSFT) Bing. AT&T T removes the ability to sideload apps and slaps a bunch of useless Yahoo YHOO stuff on there, and it has yet to update any of its phones to Android 2.2. Why invest in overlays and bad software if it only serves to devalue the hardware? For the same reason that PCs are loaded up with trialware and manufacturer specific apps — they make money on the side…but at a usability cost to consumers. What’s amazing is that all of this work that they do to add software to Android only serves to decrease the value of the phone. Across the board, the most expensive Android phones on every carrier are the ones with pure Android or as close to pure Android as possible. (AT&T doesn’t have an untouched device, but its two best Android phones, the Aria and Captivate, are relatively low on overlay). All of the overlays and carrier add-ons also slow down updates to the Android OS. This is important because important features like Voice Actions, Gmail updates and speed and reliability enhancements are only available on newer versions of Android. If you have a Nexus, those updates are coming as soon as possible. If you have an Android 1.6 device on AT&T, you are out of luck. Dell DELL and Sony devices on AT&T are, shockingly, just leaving last year’s Android 1.6 OS (The original Droid released in October 2009 had Android 2.1). Motorola’s non-Droids are still stuck at 2.1 while it tries to slop Blur onto the newer Android 2.2 Froyo. And even though Samsung has updated its Galaxy S line to Froyo and now Gingerbread, all four U.S. carriers still haven’t gotten around to updating (Sprint’s Epic 4G update is available for manual install). That is where the Nexus line comes in. No trialware, bloatware or crapware on board to dilute the experience. No messy overlays to slow down OS updates or confuse users. Just pure Android. As a bonus, users of the Nexus S get a shiny new Gingerbread update with some great new features, most notably keyboard improvements that put it on par with the iOS keyboard. Other OS improvements will make gaming and other graphics better and important NFC usage possible. So is the Nexus S, the best Android device you can buy right now? Yes. But its hardware is not new or notable. Its superiority lies in what isn’t on it. That should put shame on carriers and manufacturers who continue to mess with a good thing.