Great storytellers can cut through the noise and can produce tremendous value for organizations at a very low cost. Telling a solid story is just as essential as developing a great product.
By Chris Grams, contributor
One of the most important roles to fill when trying to build a passionate community is the storyteller.
Edelman SVP Steve Rubel hit the nail on the head in a recent blog post entitled The Rise of the Corporate Transmedia Storyteller. From his post:
Now the term “transmedia storytelling” sounds a little too grandiose for my liking, but the thought behind it, that organizations need people who can tell interesting stories in any medium at very low cost, is one I agree with wholeheartedly.