The Beatles catalog showed up on the iTunes store around 9:40 a.m. EST, about 20 minutes before the appointed hour. Press release here. That seems to be all the news we’ll get from Apple’s AAPL this morning. Oh well.
“We had expected Apple to also announce a cloud-based, iTunes streaming service but we were wrong,” wrote Piper Jaffray’s Gene Munster in a note to clients issued Tuesday morning. He continues:
As several readers have pointed out, Apple put a lot of effort into the Beatles artist’s page, which includes previews of five Apple-produced ads, presumably set for heavy rotation in the holiday shopping days ahead, a free 40-minute video, “Live at the Washington Coliseum, 1964” and Apple Corps.’ “The Beatles Highlight Reel.” See here.
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[Follow Philip Elmer-DeWitt on Twitter @philiped]