Mobile phones: Who’s up, who’s down and who’s moving sideways
Three years of pitched battle for share and profit reduced to a set of vectors
Asymco‘s Horace Dediu is a master of the art of turning bland data into eye-opening visualizations.
His latest, posted Tuesday afternoon, starts with two sets of data in two points of time — market share and share of profit in 2007 and 2010 — for eight vendors in the mobile phone space, from Apple AAPL, the smallest in 2007, to Nokia NOK, the largest.
At the suggestion of one of his readers, Dediu has plotted the data in two dimensions at the same time and divided the results into four quadrants labeled as follows:
Dominant: large market share and large profit share
Star: low market share with large profit share
Fading: high market share with low profit
Marginal: low market share and low profit
Through a series of four diagrams, he takes the reader step by step to the eight vectors at right.
It’s a lovely piece of work and quite easy to follow. You can see it here.