But a pair of surveys finds patterns could spell trouble down the line
“It had nothing to do with the iPad,” he says. “Sales growth had already started to trail off [before the iPad was released], and it wasn’t such a great platform anyway.” See here.
His skepticism about the iPad as high-tech cannibal is underscored by an NPD survey released Friday that found that 87% of iPad purchases were what he calls “incremental” — bought just because people wanted them, not to replace another device.
But paired with an NPD survey conducted three months earlier, some troublesome patterns emerge.
According to Baker, the early adopters — those who bought their iPad within two months of its release — were:
- 44% more likely to watch YouTube videos
- 50% more likely to watch movies
- 60% more likely to watch TV shows
- 38% more likely to be reading e-books
“That type of iPad usage behavior is a dagger at the heart of the usage model for netbooks and secondary notebook computers,” Baker writes in his NPD Blog.
[Follow Philip Elmer-DeWitt on Twitter @philiped]