By Dan Primack
September 21, 2010

Consumers will soon have one fewer place to pay for what they can get for free.

The last time that Experian plc (EXPN) and Mighty Net Inc. were in the same press release, it was because the latter had settled a copyright infringement case brought by the former. The next one will be about how Experian has agreed to buy Mighty Net, the Agoura Hills, Calif.-based operator of and related sites.

News of the deal was first disclosed in an FTC filing, and confirmed earlier this afternoon by Mighty Net chairman Sheldon Kasower.

At first glance, I wondered if Experian was effectively destroying Mighty Net via acquisition. After all, promises users the chance to monitor their credit reports from three different bureaus: Experian, TransUnion and Equifax. Now, under Experian’s ownership, could continue to maintain that information from all three bureaus  is equally valuable? Would the other bureaus continue to provide their data via a competitor? Would consumers still trust the provider?

What I didn’t initially realize, however, was that Experian already operates — yes, it of the singing pirate waiters. Both and offer consumers virtually the same product: A “free” trial that quickly snowballs into a full-blown monthly subscription service.

Such efforts have come under scrutiny by consumer advocates, and even were addressed in last year’s credit card reform bill. That legislation forced companies like Experian and Mighty Net to explicitly note that their services were different than the free credit report that consumers are legally entitled to each year from each credit bureau (via this site). The bill still did not allow everyone to access their actual credit score, although did provide for scores in situations where the score results in an adverse event (being rejected for a job, etc).

Kasower declined to discuss the deal, directing all inquiries to Ireland-based Experian. I’ve left a message with their U.S. press rep, and will update this post if/when they reply.

UPDATE: An Experian spokesperson has sent over the following:

“Experian recently acquired the assets of Mighty Net, Inc., a provider of online credit products to consumers.  MNI’s existing customers will continue to have access to the valuable credit products they enjoy today.  Over time, Experian plans to provide these customers with the additional benefits and features that are available to Experian customers today.”

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