The venue might seem strange, but the strategy is sound.
Motorola’s Defy seems like a great piece of hardware. Think Motorola 3.7-inch display Droid 2 without the slider keyboard and you’ve got the form factor. The Defy is also rugged and waterproof enough to withstand some rain, dust and dirt. The screen is “scratchproof.”
I like the move to a ruggedized form factor. This is an area that hasn’t been explored by consumer handset makers yet, but it has potential, especially for those who’ve dropped their double-sided (ahem) glass phones and had them shatter.
The downside of the Defy is that it will be loaded to the teeth with Motorola’s (MOT) MotoBlur overlay, or user interface, which not only slows down the user’s experience but also slows down the time it takes to upgrade.
That’s why the phone will come stocked with the older Android 2.1 for the holidays when it is released on T-Mobile’s network. Many techies, including myself, probably would pass over this phone for that reason alone.
But, will Oprah’s audience care? Of course not. They won’t know any better and they’ll be smitten with the rugged factor and the fact that their kids won’t be able to destroy it on the way to soccer practice. Good play, Motorola!
That’s why Oprah is a great place to launch the device. Full press release and Oprah video below: