By Seth Weintraub
September 3, 2010

YouTube is giving some of its ad customers some creative freedom.

Tip-Exx makes a decidedly traditional media product: a correction fluid popular throughout Europe. But they’ve turned to an innovative marketing plan from YouTube to get their message out there. It starts with a (strangely NSFW-language) YouTube video which has 700,000 views. It then asks the user to re-write the story with a nod to Tipp-Ex’s product.

Getting people involved in shaping the ending of the video resonates with the function of Tipp-Ex’s product: changing text. The campaign is certainly hitting a lot of viewers.

YouTube has done a few of these interactive ads before, one with Nintendo, shown below.

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