At the same time, Facebook passes Orkut in India.
As comScore reports that Facebook has inched past Google’s Orkut in India, Google is adding some trivial features to its Orkut social networking service.
Orkut is still growing steadily (Myspace is declining) in India, but Facebook is blowing up at 10 times the rate as Orkut. That has to have some at Google worried.
So what’s Google’s response to this? In a post on its Orkut blog (yes it exists), Google posts a video (below) of a woman going from business to party faster than Billy Rae Cyrus’s mullet. Could this be a secret weapon?
This shows the three groups of people in most people’s lives. Family, Work friends and Friends. A big issue with Facebook is that these three groups are all smashed together. Orkut is now allowing you to separate these groups so that posting office party pictures doesn’t get seen by your friends and family. Conversely, baby pictures of your nephew won’t get seen by your friends and office workers. And those party pictures aren’t going to be passed around at work.
Unless you group people in more than one network.
Will this be enough to stem the flow of people to Facebook? Probably not.
More importantly, Will GoogleMe, its internal answer to FaceBook, build off of Orkut or cast those users loose. Orkut is already attached to a users Google/Gmail account so it would be strange to have two social networks tied together. Perhaps it will be an ‘upgrade’.
Therefore, updates to Orkut could provide some insight into what’s coming for GoogleMe. Maybe.
Orkut’s update today isn’t terribly exciting but it could be one advantage of GoogleMe over Facebook. Google lists the complete range of new features below.