Blackberry Torch: half price claims half baked

Aug 17, 2010

I can't say how well the Blackberry Torch is selling, but Amazon prices are no indication.

AllthingsD nabbed an earlier PCWorld story this morning stating that the Blackberry Torch was in trouble because Amazon had discounted its price to $99.

#FAIL

I have no idea how successful the Torch has been since its launch, but Amazon (amzn) discounts mean
absolutely nothing
. Amazon discounts
every single phone
it carries. Analysts at RBC Capital Markets and Stifel Nicolaus say 150,000 were sold launch weekend. That's a better estimate of success. Amazon? Notsomuch.

Just sticking with hot AT&T (t) phones, how about their best Android phone, the Samsung Captivate?  $200 at AT&T?  $49 at Amazon. HTC Aria?  $200 at AT&T, and free at Amazon. It isn't just Amazon either. Another new release, the Sony Xperia X10 is $80 at Wirefly, down from $250 launch at AT&T. It was released yesterday!

Amazon discounts Verizon phones too.  How about the hot Motorola Droid X?  $179.  Droid 2 which was released just this week?  $149.  Same with the Incredible.<!-- more -->



Every Blackberry ever invented is heavily discounted.

Nokia smartphones are also discounted, the same story with Windows Mobile's flagship phone the HTC HD2.

The one phone I could find that wasn't heavily discounted was the HTC EVO at $200. Amazon doesn't expect to get shipments of these for a month or two however.  Apple (aapl) is the only manufacturer that doesn't allow its phone to be discounted.

So, the Torch discount at Amazon only means that the Torch is discounted at Amazon.  Nothing else.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions