Microsoft’s latest pitch on the Web for Windows 7 is a six-point Apple attack ad
Where are John Hodgman and Justin Long when we need them?
It’s been more than nine months since Apple (AAPL) issued its last three “Get a Mac” ads — aired, not coincidentally, the day Windows 7 launched — but the sting still lingers in Redmond, Wash.
On Monday, Microsoft (MSFT) took another crack at countering Apple’s three-year television advertising campaign by adding a new section to its Windows 7 website — Deciding between a PC and a Mac? — that offers a point-by-point comparison designed to put the Mac in the worst-possible light.
The site is getting warm reviews from PC-oriented blogs (see here and here) for pointing out the Mac’s glaring limitations. (For starters: no Blu-ray players, TV tuners, Memory Stick readers or built-in 3G wireless.) But Apple aficionados are likely to find risible Microsoft’s claim that PCs are more fun or that Macs are harder to learn to use.
As AppleInsider points out, Apple’s Why you’ll love a Mac does much the same thing from a different point of view. But no Web campaign is likely to ever be as memorable or effective as a good “Hello, I’m a Mac” gag.
Below: The full text of the Windows 7 campaign. But first, a 3:44-minute trip down “Get a Mac” memory lane.
[Follow Philip Elmer-DeWitt on Twitter @philiped]