Google finally makes a push into geo-targeted advertising with new location-aware maps.
Announced on their Google Mobile Ads blog this morning, Google (GOOG) now lets advertisers geo-target their advertising and link to maps. On top of all of this, Google’s one-click calling features have been integrated.
Here’s how it works. You are a company that wants to target mobile users. Someone sees your paid ad link in an app or on a webpage and clicks on it. In Android (and other platforms like iPhone), that link leads to a map overlay (right) which shows you the location of the business. You can then either click a button to get directions in your mapping program or click another button to call that business directly from your phone.
If the vendor has many locations, the ad will find the location nearest the user using GPS.
This sounds like a boon to advertisers who are looking to attract mobile users. Advertisers in the pay-per-click model aren’t billed when the ad is viewed, but only if a user clicks the call button.