Even with the record set straight, a Yankee Group survey gives cold comfort
My colleagues at CNNMoney can be forgiven, writes the Yankee Group’s Carl Howe in a “Setting the record straight” blog post Monday, for getting a statistic wrong in their brief summary of his 3,500 word report “Why iPhones matter.” (Available for $1,295 here, if you have an expense account.)
Reading the offending sentence fragment — “77% of iPhone owners say they’ll buy another iPhone, compared to 20% of Android customers who say they’ll buy another Android phone” — and the chart (above) on which it was based, I can see how the confusion arose.
What Howe actually wrote was that “over a third of Google-branded Android phone owners say they plan to buy an iPhone.”
In his blog post he adds what the analysts call some color: “36 percent of Google-branded Android phone owners say they plan to buy an iPhone, surpassing the 32 percent of Google-branded phone owners who intend to buy another Android phone.”
[Follow Philip Elmer-DeWitt on Twitter @philiped]