Several scenarios have been proposed. This is the one that sounds best to us.
Apple AAPL has finally acknowledged that its new iPhone has a serious public relations problem, and the company has responded by scheduling — with extraordinarily short notice — a Friday press conference on its campus in Cupertino, Calif.
The plan is to get what it considers the key media outlets and opinion makers in technology in the same room with Steve Jobs, a man with legendary persuasive powers. His task, to use a phrase popularized by Dan (“Fake Steve Jobs”) Lyons: To re-hypnotize the press.
What will he say?
TechCrunch’s MG Seigler has sketched out a detailed scenario that includes a parade of antenna and wireless industry experts.
We’re leaning toward the blow-by-blow posted on MacRumors by Will (“spblat”) Irace, a veteran systems engineer from Portland who likes to moderate discussions about taboo subjects like politics, religion and Apple Inc. This is what he envisions:
Is Irace right? We’ll find out Friday at 10 a.m. Pacific (1 p.m. Eastern). Tune in here for our analysis of how it went.
- Apple to address iPhone 4 issue Friday
- iPhone 4: The Consumer Reports fiasco
- How bad is the iPhone 4’s signal loss?
- The iPhone 4 Death Grip saga
[Follow Philip Elmer-DeWitt on Twitter @philiped]