The World Cup starts today (have you heard of it?) and Google and its properties are keeping people up to date on the events.
The quickest way to get live scores and schedules is to just do a Google search for world cup. And in case you hadn’t heard there is a little easter egg on the bottom of the page.
You can also follow your team directly with a Google Chrome extension. “Get a live feed of FIFA World Cup results, news and match statistics and if you’re supporting a particular team, personalise the gadget for alerts of goals scored by your team as they happen.” You can also install an iGoogle Gadget.
YouTube has a partnership with ESPN advertising the coverage in the US masthead and of course a logo change. YouTube is always a great place for updated user-generated content from the events as well. And don’t forget YouTube’s Street Soccer which chronicles legendary Dutch midfielder Edgar Davids on his Street Soccer Tour for Charity from Amsterdam, London and Paris and to eight cities in Senegal, Ghana, Kenya and South Africa.