By Philip Elmer-DeWitt
June 8, 2010

On its website, Apple (AAPL) has posted the two videos it played for developers and the press during Steve Jobs’ keynote Monday.

The FaceTime video, in particular, is a marketing masterpiece that hits every emotional button, from the fetal sonogram sent to a dad on duty overseas to a conversation between two deaf people who might never have communicated over a phone before. The director isn’t named, but several readers have suggested that this must be the work of Sam (“American Beauty”) Mendes.

You can see them here and here.

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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