A TED video released last week offers a novel theory about why people buy Macs
In 18 minutes, Simon Sinek — the author of Start with Why — explains what Steve Jobs, Martin Luther King and the Wright brothers have in common.
Most computer companies start by telling you they make great products. Apple AAPL , he says, does the opposite. It starts by telling you why it makes computers.
Here, according to Sinek, is how Apple actually communicates:
Below the fold: Sinek’s Sept. 2009 TED lecture.
The TED (Technology Education Design) conferences have been offering a venue for “ideas worth spreading” since 1990. Four years ago, the organization began posting free videos of its best speakers and performances. Click here for the full list.
[Follow Philip Elmer-DeWitt on Twitter @philiped]