By Jessica Shambora
October 27, 2009

“Life is long but time is short.”

— Google

CEO Eric Schmidt, on acting boldly and taking risks. This line—along with points about passion and vision and keeping customers first—is one of 10 lessons that author Ken Auletta says he took away from researching Google for his new book, Googled: the End of the World as We Know It. Auletta’s book is due out next week from Penguin Press.

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